For Advertisers/Exhibition Planners
Enhance brand visual effects throughtransparent display effects; 24/7 technicasupport ensures seamless creative display
freedom.
Pain Points
Concerns Regarding Quality and Reliability
Lingering stereotypes or reservations exist about the durability of “Made in China” LED products, fearing frequent failures, high dead pixel rates, and instability that could interrupt advertising playback or cause presentation failures, damaging commercial credibility and campaign performance, with additional concerns about batch inconsistency undermining visual uniformity in large-scale screen tiling.
Installation Complexity and Poor Support
Product designs often overlook installation ergonomics with issues like excessive bulkiness, inconvenient connector setups, and intricate cable management that prolong setup time while inflating labor and rigging costs, compounded by inadequate documentation such as unclear installation schematics, structural incompatibility (e.g., ill-fitting mounting brackets), and subpar accessory sourcing for essential components like transmitter cards, receiver cards, cabling, or power distribution cabinets.
Inadequate Interface and Documentation Localization
Control system software or HUB board interfaces may lack full localization in target market languages, complicating operations for users, while incomplete or untranslated manuals, technical specifications, and troubleshooting guides hinder client self-diagnostics and local engineering support.
Hidden Cost Management Challenges
Beyond the product purchase price, significant uncertainties exist in logistics costs (particularly for oversized screens), tariffs, and customs clearance fees, compounded by potentially higher-than-expected expenses for specialized installation, debugging, and maintenance services which often require sourcing third-party providers, alongside increased communication overhead for technical support and post-purchase service across time zones and language barriers.
Solution Value
Not obstructing the environment, but enhancing the brand's presence
High transparency: The advertising content naturally integrates with the physical environment, avoiding the “visual violence” of traditional advertising screens.
The visual magic of transparent screens
Self luminous+ultra-high contrast: black pure black, bright colors, even in transparent state, the picture remains clear.
Creative Liberation Initiative
Enables frameless curved/irregular/suspended installations with hidden cabling and pre-assembled components, empowering artistic visions (e.g., Van Gogh immersive exhibits) beyond engineering constraints.
From 'passive viewing' to 'active participation'
Touch/gesture/AR interaction: Viewers can directly operate on the transparent screen, such as sliding and rotating 3D product models Gesture summoning coupons AR try on virtual clothing
