1、 Project Background
In the increasingly competitive automotive industry, car showrooms urgently need innovative display methods to attract consumers, enhance brand image and product competitiveness. The traditional exhibition hall display methods are relatively single, making it difficult to fully showcase the technological sense and innovation of automotive products. The introduction of OLED transparent screen mobile digital robots has brought a new interactive display experience to car showrooms, effectively solving the limitations of traditional display methods.
2、 Technical Introduction
（1） OLED transparent screen technology
High transparency and lightweight design: OLED transparent screens have ultra-thin designs, with transparency reaching 40% -50%. In the car showroom, when the screen displays information related to the car, the audience can see some physical parts of the car through the screen, achieving a display effect that combines reality and virtuality. For example, when displaying the appearance of a car, different color rendering effects or unique body line markings of the vehicle can be overlaid on the screen to complement the physical car and enhance visual impact.
Self luminous and high contrast: OLED’s self luminous characteristics make its colors vibrant, with a contrast ratio of up to 100000:1. When showcasing the high-end interior of a car, the screen can accurately reproduce the true color and texture of the interior materials, such as the delicate texture of leather seats and the warm tone of wooden decorations, allowing consumers to more intuitively feel the quality of the car interior.
Flexible and bendable characteristics: This feature enables the screen to adapt to the diverse display space and styling needs of car showrooms. For example, the transparent screen can be bent around a specific part of the car model to showcase a unique design element of the car, such as a unique roofline or innovative wheel hub shape.
（2） Mobile Digital Robot Technology
Accurate navigation and obstacle avoidance: The robot adopts multi-sensor fusion positioning technology, combined with path planning algorithms, to achieve autonomous navigation system with 0.1 meter accuracy positioning and dynamic obstacle avoidance. In the car exhibition hall, digital robots can freely shuttle between numerous vehicles and visitors, accurately move to designated vehicles for explanation services, and cleverly avoid crowds and other obstacles to ensure safe and smooth operation.
Intelligent interactive experience: equipped with 10 point precise capacitive touch, Windows 10 professional system, i5 processor and 16GB memory. Consumers can interact with digital robots by touching the screen, such as clicking on car configuration options of interest on the screen. The robot can immediately call up detailed information and provide voice explanations, and can also display specific car function demonstration videos through voice commands.
Automatic recharge ensures battery life: Equipped with a built-in lithium iron phosphate battery, it has a lifespan of 2000 cycles and supports an automatic recharge system. When the battery level is below the set value, the robot can automatically find a charging station to charge, ensuring 24/7 continuous operation and providing services to exhibition visitors at any time.
3、 Application scenarios
（1） Vehicle Introduction and Shopping Guide
Personalized vehicle recommendation: Digital robots interact with consumers to understand their needs and preferences for cars, such as budget, model, functional requirements, etc. For example, when a consumer expresses to a robot the need for an SUV suitable for family travel with a budget of 200000 to 300000 yuan, the robot can accurately recommend the corresponding vehicle model based on the inventory and characteristics of the exhibition hall vehicles, and lead the consumer to the target vehicle, detailing the vehicle’s various performance, configuration, and advantages.
Vehicle all-round display: Next to the vehicle, the robot displays a 3D model of the car through an OLED transparent screen. Consumers can view the appearance of the vehicle by rotating the touch screen 360 degrees, and also gain a deeper understanding of the internal structure of the car, such as the detailed construction and working principles of key components such as the engine and chassis. For high-tech configurations such as intelligent driving assistance systems, robots will be demonstrated in animation form to allow consumers to clearly understand their functions and usage scenarios.
Real time parameter comparison: When consumers hesitate between two car models, the robot can display key parameters of both cars on a transparent screen, such as power parameters, fuel consumption, space dimensions, etc., and conduct intuitive comparative analysis to help consumers make more informed purchasing decisions.
（2） Event Promotion and Promotion
New Product Launch Event: At the automotive new product launch event, mobile digital robots can serve as event guides and information disseminators. It welcomes guests in advance at the entrance of the exhibition hall, guides them to the press conference site, and introduces the highlights of new products on the way. During the press conference, robots shuttle between the audience seats, displaying high-definition pictures, videos, and detailed parameters of the new products through transparent screens, allowing the audience to have a closer understanding of the new products.
Promotion of promotional activities: When holding promotional activities in the exhibition hall, digital robots actively introduce the content of the activities to visitors, such as discounted prices, car purchase packages, financial policies, etc. Displaying activity posters and specific terms through a transparent screen, as well as vividly explaining the attractiveness and limited time nature of the activity through voice, can stimulate consumers’ desire to purchase.
（3） Customer Service and Information Consultation
Frequently Asked Questions: Digital robots can quickly and accurately answer common questions from consumers about automotive products, after-sales service, purchase processes, and other aspects in the exhibition hall. For example, when consumers inquire about the vehicle maintenance cycle and items, the robot can provide detailed information and display the maintenance package and price details on the screen.
Reservation test drive service: Robots can provide consumers with reservation test drive services. Consumers only need to enter their personal information and the desired test drive model and time on the screen, and the robot can complete the reservation process and send confirmation information to consumers. At the same time, the robot will also introduce the precautions and procedures for test driving.
4、 Application effect
（1） Enhance user experience
Enhanced interactivity: According to statistics, the introduction of OLED transparent screen mobile digital robots has increased the interaction rate between consumers and displayed content in the exhibition hall by 80%. Consumers actively participate in the interaction with robots, actively exploring more information about car products, changing the previous passive viewing situation.
Improve satisfaction: Consumer satisfaction with showroom services has increased from 70% to 90%. The personalized and precise services provided by digital robots, as well as vivid and interesting display methods, have provided consumers with a better experience in the exhibition hall and significantly increased their favorability towards the brand.
（2） Improve sales efficiency
Shortening the decision-making cycle: Through detailed explanations and parameter comparisons of digital robots, the average consumer car purchase decision-making cycle has been shortened by 2-3 days. Consumers can quickly and comprehensively understand product information, reducing decision-making hesitation time caused by insufficient information.
Improve conversion rate: The sales conversion rate of car showrooms has increased by 35%. The effective guidance and sales promotion of robots have enabled more consumers to convert from potential customers to actual buyers, bringing significant economic benefits to enterprises.
（3） Data collection and analysis
User behavior data collection: Digital robots collect a large amount of user behavior data during the interaction with consumers, such as the car models that consumers pay attention to, the questions they ask, and the time they stay in front of each car. By analyzing these data, car showrooms can gain a deeper understanding of consumers’ needs and preferences, providing strong basis for subsequent product improvement and marketing strategy formulation.
Optimize display strategy: Based on data feedback, the exhibition hall can optimize the layout of vehicle displays and the content and process of digital robot explanations. For example, if it is found that consumers are highly interested in the intelligent driving function of a certain car, the exhibition hall can increase the display time of the car model in a prominent position and let the digital robot highlight the demonstration and explanation of this function.
5、 Summary and Prospect
The application of OLED transparent screen mobile digital robots in car showrooms has successfully brought innovative changes to car display and sales. Through advanced technology integration, efficient vehicle display, personalized customer service, and precise data collection and analysis have been achieved, significantly improving user experience and sales performance. In the future, with the continuous development of technology, OLED transparent screen mobile digital robots are expected to achieve more functional expansion in car showrooms, such as combining with virtual reality (VR) and augmented reality (AR) technologies to provide consumers with a more immersive car experience; Further optimize artificial intelligence algorithms to enable them to more accurately understand consumer emotions and needs, and provide more thoughtful services. The car showroom will also leverage these constantly innovative technological means to continuously enhance its competitiveness and bring consumers a higher quality and more cutting-edge car buying experience.
